Simone Pérèle

SIMONE PÉRÈLE, ART ON BARE SKIN« Simone Pérèle is a brand of lingerie established in 1948 in Paris by my grandmother, who always placed women, art and material at the heart of her creations. »« Simone Pérèle was a young, talented and passionate corset maker. »« Simone Pérèle lingerie is a combination of perfect fitting and glamorous styling. All models are original creations designed in France. »It all begins in 1948. "To reveal its whole beauty, let’s begin by liberating the female body”, declares Simone Pérèle, my grandmother, as she settles her small corsetmaking shop in a Parisian building. But making again orthopaedic bras is out of the question! Her femininity and independent spirit naturally led her to a revolutionary idea for the time: combining comfort, seduction and creative audacity. Corsetry gave way to lingerie. Fashion should not be a trend! Respect for women was always a leitmotiv in her creations and innovations. A core value that she shared with my grandfather; her husband, her other half, her other self. They carried forward together, side by side, hand in hand. She managed creation and design; he was dedicated to business development. A tandem, as brilliant as unexpected at the time. This philosophy, originated from an intimate comprehension of women, we choose to perpetuate it within our family company. This philosophy, we place it at the heart of every creation. Created by one woman for all women, Simone Pérèle reassert themselves as a reference brand of lingerie. Their new campaign photographed by Mary Mc Cartney manifests their own exploration of the backstage world of fashion and creation.Seduction and creative audacity infused into this inspirational campaign: an invitation to dream for all women; a bond definitively tying Simone Pérèle to the world of fashion and couture craftsmanship. Less