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Lou

Lou

There are 48 products.
In 1946 in the Orient-Express, the entrepreneur André Faller met Lucienne, nicknamed "Lu" (now "Lou" with the American accent). This last teacher of gymnastics, indulges in a secret love for sewing2. She draws and sews her intimate lingerie and invented from a round piece of iron her own whale bras that she created for her personal comfort. Andr...
In 1946 in the Orient-Express, the entrepreneur André Faller met Lucienne, nicknamed "Lu" (now "Lou" with the American accent). This last teacher of gymnastics, indulges in a secret love for sewing2. She draws and sews her intimate lingerie and invented from a round piece of iron her own whale bras that she created for her personal comfort. André Faller married and joined the project Lucienne, it wanted to share his expertise and make it accessible to other women and his meeting with André Faller allowed to give an industrial dimension to his project. The love of Lou and André for the mountains and especially skiing led them to set up their Lou lingerie business in Grenoble.Initially located in an abandoned glove, Lou then moved to Berriat course before settling in 1950 in a new factory of 30 000m² Street General Ferrié. The company quickly took on an industrial dimension and from the beginning of the adventure, André Faller took care of the management and devotes 10% of the turnover to the advertising not hesitating to appeal to Luis Mariano, who chanta Who's afraid of the big bad Lou? 3, or Annie Cordy4. During this same period Lucienne becomes head of the creative workshops. She creates innovative bras at the same time technical, rogues, conjugating colors and quality of the textile just as her first creations. In two years the brand is needed and becomes number one of the French corsetry.In the early 1970s, the company is at its peak. The latter listed on the stock market, is of interest to many foreign buyers but General de Gaulle opposes the flight of such a prestigious company. It is the Générale Alimentaire that bought the entire capital of the Lou brand in 1971.Three years later, in 1974, the Faller couple created the women's ready-to-wear brand Karting, which Brigitte Bardot became the muse in 1976, wearing the famous stretch jersey trousers in a television advertisement directed by Gérard Pirès. : we can admire the silhouette of Brigitte Bardot, filmed only back, down the Champs-Elysees and wearing elephant leg pants, before the final close-up where the actress turns to face the camera by simply pronouncing "Karting". The spot will be broadcast 25 times on Antenne 2, the advertising campaign having started on March 10, 1976. It will continue with the broadcast from April 30 of a second spot of the director in which Brigitte Bardot wearing this time a skirt Karting : for this second more rhythmic film, Brigitte Bardot thrills all the passers-by that she crosses while walking on a Parisian avenue, always filmed from the back except for a shot of her radiant face, finally turning towards the camera for the final shot and still pronouncing simply "Karting". On June 15, 2010, the brand reissues its elephant leg pants made famous by the actress in a limited series called "I love you".In 1978, after an eventful period, Jean Bellanger buys Lou and imagines the Miss Lou bra. The volume of production then increases from 20,000 to 500,000 pieces in a year. He repositioned the brand among the leaders. In the 1980s, Lou is present in sixty countries. In 1991, Jean Bellanger sold the brand to Catalan Vives Vidal, which then sold it to Vanity Fair Corporation in 1992. Vanity Fair Corporation maintained its head office in Seyssinet. Since Isère, he manages the six brands Lou, Bolero, Silhouette, Lee, Wrangler and Jantzen and employs 400 employees in the Rhône-Alpes region. 30% of Lou and Boléro's production is made in Fontaine.In 2004 Lucienne Faller died of an operation, her husband André joined him 4 years later, in July 2008 at the age of 96 years. Having no children, the couple Faller decided to bequeath part of their fortune to their former employees and collaborators who worked in their companies Lou and Karting5. The latter received a check worth between € 3,500 and € 7,000. Another part of this fortune was bequeathed to the Brigitte-Bardot Foundation4, the Faller couple having always had good relations with the actress who was the muse of their brand Karting in 1976.Now established in the Paris region, the Lou brand has become Lou Paris. Less
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Showing 1 - 24 of 48 items
  • Scarf Underwired Bra, Oxygène, Lou 54217-030
    In Stock
    Scarf Underwired Bra, Oxygène, Lou 54217-030
    3123870000004

    Scarf underwired bra, "Oxygène" collection from Lou.- Perfect coverage of the chest, interlocking frames for a natural and round curve. - Plunge neckline sublimated by lace ribbon lace, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 82% polyamide, 18% elastane.Color: Black. (Also available in...

    66,67 €
  • Scarf Underwire Bra, Oxygène, Lou 54217-9K3
    Private Sale
    Product available with different options
    Scarf Underwire Bra, Oxygène, Lou 54217-9K3
    3134150000003

    Scarf underwired bra, "Oxygène" collection from Lou.- Perfect coverage of the chest, interlocking frames for a natural and round curve. - Plunge neckline sublimated by lace ribbon lace, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 82% polyamide, 18% elastane.Color: Multicolored Floral Print.

    35,21 € -50% 70,42 €
  • Underwired Bra Big Comfort, Oxygène Coton, Lou 54278-010
    In Stock
    Underwired Bra Big Comfort, Oxygène Coton, Lou 54278-010
    3134190000001

    Underwired bra big comfort, "Oxygène Coton" collection by Lou.This armored scarf bra in its irresistible white color guarantees femininity, invisibility and modernity - Very good maintenance. - Its rising form is suitable for a large number of breasts - Fountain lace touched cotton positioned at the neckline and straps for...

    53,13 €
  • Soutien-Gorge Sans Armatures, Oxygène - Géométrie, Lou 11217-9W9
    Private Sale
    In Stock
    Non-Underwired Bra, Oxygène - Géométrie, Lou 11217-9W9
    3152080000009

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra tulle highlighted with a lace braid keeps perfect, it sublimates the forms while remaining invisible under clothing. This season it is revisited in a new graphic print in spring and bluish and blush colors. This underwired, comfortable and underwired scarf bra for a natural curve....

    31,25 € -50% 62,50 €
  • Body Sans Armature Onde Graphique, Lou 67316-02D
    Private Sale
    Product available with different options
    Body Sans Armature Onde Graphique, Lou 67316-02D
    3167410000000

    Babydoll Midnight GRAPHIC WAVE Exceptional with its precious Calais lace, the Onde Graphique line plays with modernity. Between opaque mesh and lace cutouts inspired by rippling water, you will be hypnotized. The nightie gives you an elegant look, with its incredibly charming back. It has delicate finishes and comes in a captivating midnight blue...

    57,50 € -40% 95,83 €
  • Soutien-Gorge Grand Confort, Absolu, Lou 54317-030
    In Stock
    Soutien-Gorge Grand Confort, Absolu, Lou 54317-030
    3169660000007

    LOU Line ABSOLU Black Underwired full cup braThe Absolu line fascinates with its timeless modernity and ultimate comfort. An opaque microfiber sculpts your body, while a geometric mesh elegantly signs your appearance. Adopt Absolu's graphic style with its satin finishes. The underwired, encasing and comfortable scarf bra offers you a natural curve....

    58,25 €
  • Soutien-Gorge à Armatures, Equinoxe, Lou 54325-A36
    In Stock
    Full Bra, Equinoxe, Lou 54325-A36
    3176750000007

    Black Iriris CollectionEQUINOXE IRIS FULL BRA.EQUINOXE, graphic line exploring the sets of lines intertwined.Daily and modern, this line combines the transparency of embroidered tulle and opacity of the mesh. Dictated finishes for invisibility under the clothing.In the essential color Iris black.The underwired scarf bra,...

    75,00 €
  • Full Cup Bra, Oxygène , Lou 54217-9PB
    Product available with different options
    Full Cup Bra, Oxygène , Lou 54217-9PB
    3176800000001

    LANTANA OXYGENE UNDERWIRED FULL CUP BRA LANTAN • OXYGENOxygen, the LOU icon in ultra-fine technical lycra tulle underlined by a lace band maintains and sublimates the shapes while remaining invisible under clothing.This season the line is revisited in a new Lanana color print.The underwired scarf bra, encasing and comfortable for a...

    70,83 €
  • Soutien-Gorge Sans Armature, Mirage Botanique, Lou 11327-056
    In Stock
    Solt Cup Bra, Mirage Botanique, Lou 11327-056
    3177990000000

    Soft Wireless Bra Mirage Botanique Collection Color emeraldThis new Mirage Botanique line, LOU presents itself as a preview in Emerald Colors as the avant-garde of Fashion colors for this winter 2021/2022. Mirage Botanique plays the card of modernity and femininity by playing on a delicacy of tulle and transparency encrusted with light embroidery.

    66,67 €
  • Culotte haute, Graphic Moon, Lou 03268-107
    Private Sale
    Product available with different options
    Culotte haute, Graphic Moon, Lou 03268-107
    3113080000000

    The daily line Graphic Moon combines the transparency of the tulle and the opacity of the mesh. Generously embellished with a graphic embroidery, these panties in mauve blush color is a model of femininity.* Panties* Embroidered side panels* Central part in doubled opaque mesh* Satin elastic band at the waist.* Stretch tulle back...

    27,50 € -40% 45,83 €
  • Bra Without Underwire, Oxygène, Lou 11217-030
    In Stock
    Bra Without Underwire, Oxygène, Lou 11217-030
    3123880000001

    Bra without underwire, "Oxygène" collection from Lou.- Respects the natural shape of the chest. - Neckline "V" sublimated by lace lace spindle, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 77% polyamide, 23% elastane.Color: Black. (Also available in Floral and White).

    58,33 €
  • Non Wired Bra, Oxygène, Lou 11217-9K3
    Private Sale
    In Stock
    Non Wired Bra, Oxygène, Lou 11217-9K3
    3134140000006

    Non wired bra, "Oxygène" collection from Lou.- Respects the natural shape of the chest. - Neckline "V" sublimated by lace lace spindle, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 77% polyamide, 23% elastane.Color: Floral. (Also available in Black and White).

    31,25 € -50% 62,50 €
  • Non Wired Bra, Oxygène Coton, Lou 11278-010
    Product available with different options
    Non Wired Bra, Oxygène Coton, Lou 11278-010
    3134180000004

    Non wired bra,"Oxygène Coton" collection by Lou.This bra triangle without frames in its irresistible white color guarantees femininity, invisibility and modernity. - Underlined shape of the lace ribbon lace, modern and refined. - Lined cotton. - Node at the bonnet.Composition: 81% Cotton, 19% Elastane.Color: White. (Also...

    47,92 €
  • Soutien-Gorge Avec Armatures Grand Confort, Oxygène Coton, Lou 54278-043
    In Stock
    Bra With Underwired Comfort, Oxygène Coton, Lou 54278-043
    3152130000003

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra cotton underlined with a lace braid maintains perfect, it sublimates the forms while remaining invisible under clothing. This season it is revisited in a new graphic print in spring and bluish and blush colors. Bra with triangle scarf underwire ideal for all breasts! Underwired...

    54,17 €
  • Robe Onde Graphique, Lou DC316-02D
    Private Sale
    Product available with different options
    Robe Onde Graphique, Lou DC316-02D
    3167440000001

    Long Nightie Midnight ONDE GRAPHIQUE Sublime and hypnotic, the Onde Graphique line fascinates with its precious Calais lace. Its design is revealed through majestic cuts and recalls the movement of water, undulating in transparency. The long night dress in opaque midnight blue knit is sublimated by Calais lace. Succumb to the charm of its breathtaking...

    74,50 € -40% 124,17 €
  • Soutien-Gorge Coque, Absolu, Lou 32317-030
    Product available with different options
    Soutien-Gorge Coque, Absolu, Lou 32317-030
    3169650000000

    LOU Line ABSOLU Black Padded bra with underwireBoth modern and timeless, Absolu is a comfortable line to wear every day. LOU architecture your body thanks to the alliance of an opaque microfiber and a graphic mesh, adorned with invisible finishes. The spacer bra, smooth and invisible, is flexible and lets the skin breathe. It gently curves the chest...

    62,42 €
  • Soutien-Gorge Coque, Absolu, Lou 32317-042
    In Stock
    Soft Spacer Bra, Absolu, Lou 32317-042
    3169720000008

    SOFT SPACER BRA ABSOLUTE COLORS NUDEBoth modern and timeless, Absolu is a comfortable line to wear every day. LOU architecture your body thanks to the alliance of an opaque microfiber and a graphic mesh, adorned with invisible finishes. The spacer bra, smooth and invisible, is flexible and lets the skin breathe. It gently curves the chest without...

    63,25 €
  • Unwired Bra, Oxygène, Lou 11217-9PB
    In Stock
    Unwired Bra, Oxygène, Lou 11217-9PB
    3176700000002

    LANTANA OXYGEN UNWIRED BRAOxygen, the LOU icon in ultra-fine technical lycra tulle underlined by a lace band maintains and sublimates the shapes while remaining invisible under clothing.This season the line is revisited in a new graphic print The chick.Non-wired triangle bra ideal for small and medium-sized breasts.Non-wired triangle...

    62,50 €
  • Brief, Equinoxe, Lou 02325-A36
    In Stock
    Brief, Equinoxe, Lou 02325-A36
    3176730000003

    Black Iriris CollectionEQUINOXE IRIS BRIEFS.EQUINOXE, graphic line exploring the sets of lines intertwined.Daily and modern, this line combines the transparency of embroidered tulle and opacity of the mesh. Dictated finishes for invisibility under the clothing.In the essential color Iris black.Briefs invisible under clothes, to wear...

    29,17 €
  • Soutien-Gorge Avec Armature, Mirage Botanique, Lou 12327-056
    In Stock
    Half Cup Bra, Mirage Botanique, Lou 12327-056
    3178000000003

    half cup bra Mirage Botanique Collection Color emeraldThis new Mirage Botanique line, LOU presents itself as a preview in Emerald Colors as the avant-garde of Fashion colors for this winter 2021/2022. Mirage Botanique plays the card of modernity and femininity by playing on a delicacy of tulle and transparency encrusted with light embroidery.

    70,83 €
  • Thong, Oxygène, Lou 00217-030
    In Stock
    Thong, Oxygène, Lou 00217-030
    3123840000003

    Thong, Lou's "Oxygen" collection.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Ultra-light tulle back. - Ornamented thighs of the laces lace lace, modern and refined.Composition: 78% polyamide, 22% elastane.Color: Black. (Also available in Floral and White).

    29,17 €
  • Thong, Oxygène, Lou 00217-9K3
    Private Sale
    Product available with different options
    Thong, Oxygène, Lou 00217-9K3
    3134110000005

    Thong, Lou's "Oxygen" collection.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Ultra-light tulle back. - Ornamented thighs of the laces lace lace, modern and refined.Composition: 78% polyamide, 22% elastane.Color: Floral. (Also available in Black and White).

    17,63 € -50% 35,25 €

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