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Lou

Lou

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In 1946 in the Orient-Express, the entrepreneur André Faller met Lucienne, nicknamed "Lu" (now "Lou" with the American accent). This last teacher of gymnastics, indulges in a secret love for sewing2. She draws and sews her intimate lingerie and invented from a round piece of iron her own whale bras that she created for her personal comfort. Andr...
In 1946 in the Orient-Express, the entrepreneur André Faller met Lucienne, nicknamed "Lu" (now "Lou" with the American accent). This last teacher of gymnastics, indulges in a secret love for sewing2. She draws and sews her intimate lingerie and invented from a round piece of iron her own whale bras that she created for her personal comfort. André Faller married and joined the project Lucienne, it wanted to share his expertise and make it accessible to other women and his meeting with André Faller allowed to give an industrial dimension to his project. The love of Lou and André for the mountains and especially skiing led them to set up their Lou lingerie business in Grenoble.Initially located in an abandoned glove, Lou then moved to Berriat course before settling in 1950 in a new factory of 30 000m² Street General Ferrié. The company quickly took on an industrial dimension and from the beginning of the adventure, André Faller took care of the management and devotes 10% of the turnover to the advertising not hesitating to appeal to Luis Mariano, who chanta Who's afraid of the big bad Lou? 3, or Annie Cordy4. During this same period Lucienne becomes head of the creative workshops. She creates innovative bras at the same time technical, rogues, conjugating colors and quality of the textile just as her first creations. In two years the brand is needed and becomes number one of the French corsetry.In the early 1970s, the company is at its peak. The latter listed on the stock market, is of interest to many foreign buyers but General de Gaulle opposes the flight of such a prestigious company. It is the Générale Alimentaire that bought the entire capital of the Lou brand in 1971.Three years later, in 1974, the Faller couple created the women's ready-to-wear brand Karting, which Brigitte Bardot became the muse in 1976, wearing the famous stretch jersey trousers in a television advertisement directed by Gérard Pirès. : we can admire the silhouette of Brigitte Bardot, filmed only back, down the Champs-Elysees and wearing elephant leg pants, before the final close-up where the actress turns to face the camera by simply pronouncing "Karting". The spot will be broadcast 25 times on Antenne 2, the advertising campaign having started on March 10, 1976. It will continue with the broadcast from April 30 of a second spot of the director in which Brigitte Bardot wearing this time a skirt Karting : for this second more rhythmic film, Brigitte Bardot thrills all the passers-by that she crosses while walking on a Parisian avenue, always filmed from the back except for a shot of her radiant face, finally turning towards the camera for the final shot and still pronouncing simply "Karting". On June 15, 2010, the brand reissues its elephant leg pants made famous by the actress in a limited series called "I love you".In 1978, after an eventful period, Jean Bellanger buys Lou and imagines the Miss Lou bra. The volume of production then increases from 20,000 to 500,000 pieces in a year. He repositioned the brand among the leaders. In the 1980s, Lou is present in sixty countries. In 1991, Jean Bellanger sold the brand to Catalan Vives Vidal, which then sold it to Vanity Fair Corporation in 1992. Vanity Fair Corporation maintained its head office in Seyssinet. Since Isère, he manages the six brands Lou, Bolero, Silhouette, Lee, Wrangler and Jantzen and employs 400 employees in the Rhône-Alpes region. 30% of Lou and Boléro's production is made in Fontaine.In 2004 Lucienne Faller died of an operation, her husband André joined him 4 years later, in July 2008 at the age of 96 years. Having no children, the couple Faller decided to bequeath part of their fortune to their former employees and collaborators who worked in their companies Lou and Karting5. The latter received a check worth between € 3,500 and € 7,000. Another part of this fortune was bequeathed to the Brigitte-Bardot Foundation4, the Faller couple having always had good relations with the actress who was the muse of their brand Karting in 1976.Now established in the Paris region, the Lou brand has become Lou Paris. Less
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Showing 1 - 36 of 59 items
  • Scarf Underwired Bra, Oxygène, Lou 54217-030
    In Stock
    Scarf Underwired Bra, Oxygène, Lou 54217-030
    3123870000004

    Scarf underwired bra, "Oxygène" collection from Lou.- Perfect coverage of the chest, interlocking frames for a natural and round curve. - Plunge neckline sublimated by lace ribbon lace, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 82% polyamide, 18% elastane.Color: Black. (Also available in...

    66,67 €
  • Underwired Bra Big Comfort, Oxygène Coton, Lou 54278-010
    In Stock
    Underwired Bra Big Comfort, Oxygène Coton, Lou 54278-010
    3134190000001

    Underwired bra big comfort, "Oxygène Coton" collection by Lou.This armored scarf bra in its irresistible white color guarantees femininity, invisibility and modernity - Very good maintenance. - Its rising form is suitable for a large number of breasts - Fountain lace touched cotton positioned at the neckline and straps for...

    53,13 €
  • Push Up Bra, Insoupçonnable, Lou 30277-043
    In Stock
    Push Up Bra, Insoupçonnable, Lou 30277-043
    3151570000000

    UNSOUPCONNABLE NUDE UNDERWIRE PUSH-UP BRA Nude • UNUSUALRef: LL30277_043The invisible Insoupçonnable line is the alliance of comfort and lightness. Association of two stitches: smooth and fancy herringbone style in a ready-to-wear style. In cosmetic nude color to wear in any situation. This push-up bra for a plunging neckline, with multiple...

    50,00 €
  • Soutien-Gorge Sans Armatures, Oxygène - Géométrie, Lou 11217-9W9
    Black Friday
    In Stock
    Non-Underwired Bra, Oxygène - Géométrie, Lou 11217-9W9
    3152080000009

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra tulle highlighted with a lace braid keeps perfect, it sublimates the forms while remaining invisible under clothing. This season it is revisited in a new graphic print in spring and bluish and blush colors. This underwired, comfortable and underwired scarf bra for a natural curve....

    31,25 € -50% 62,50 €
  • Body Sans Armature Onde Graphique, Lou 67316-02D
    Black Friday
    Product available with different options
    Body Sans Armature Onde Graphique, Lou 67316-02D
    3167410000000

    Babydoll Midnight GRAPHIC WAVE Exceptional with its precious Calais lace, the Onde Graphique line plays with modernity. Between opaque mesh and lace cutouts inspired by rippling water, you will be hypnotized. The nightie gives you an elegant look, with its incredibly charming back. It has delicate finishes and comes in a captivating midnight blue...

    57,50 € -40% 95,83 €
  • Soutien-Gorge Grand Confort, Absolu, Lou 54317-030
    In Stock
    Soutien-Gorge Grand Confort, Absolu, Lou 54317-030
    3169660000007

    LOU Line ABSOLU Black Underwired full cup braThe Absolu line fascinates with its timeless modernity and ultimate comfort. An opaque microfiber sculpts your body, while a geometric mesh elegantly signs your appearance. Adopt Absolu's graphic style with its satin finishes. The underwired, encasing and comfortable scarf bra offers you a natural curve....

    58,25 €
  • Soutien-Gorge Sans Armature, Mirage Botanique, Lou 11327-056
    In Stock
    Solt Cup Bra, Mirage Botanique, Lou 11327-056
    3177990000000

    Soft Wireless Bra Mirage Botanique Collection Color emeraldThis new Mirage Botanique line, LOU presents itself as a preview in Emerald Colors as the avant-garde of Fashion colors for this winter 2021/2022. Mirage Botanique plays the card of modernity and femininity by playing on a delicacy of tulle and transparency encrusted with light embroidery.

    66,67 €
  • Soutien-Gorge avec Armature Grand Confort, Ombrage - Black Iris, Lou 14326-A36
    Product available with different options
    Confort Bra Underwire, Ombrage - Black Iris, Lou 14326-A36
    3179120000003

    UNDERWIRED EMBAGGING BRA Color Black Iris • OMBRAGEESublime and exceptional, the OMBRAGEE line expresses modernity. French Calais lace with a flower-leaf design is certified with a smooth band to enhance the curves. In trompe l'oeil color Black iris. The underwired bra will provide you with perfect support and comfort thanks to its interlocking...

    75,00 €
  • Soutien-Gorge Sans Armature, Air de Lou, Lou 11337-A37
    In Stock
    NON-WIRED BRA, Air de Lou, Lou 11337-A37
    3183530000003

    "AIR DE LOU" COLLECTIONNON-WIRED BRAColor: BLUE ARGILE AIR DE LOU in exclusive visual lace that is soft to the touch, discreetly offset with modern details. The fancy elastic bands boldly twist traditional lingerie with a sporty touch. Color Clay blue Wireless triangle bra ideal for small and medium breasts.More details : Non-wired...

    50,83 €
  • Confort Bra, Mirage Botanique, Lou 14327-06G
    In Stock
    Confort Bra, Mirage Botanique, Lou 14327-06G
    3183580000008

    "BOTANICAL MIRAGE" COLLECTIONCONFORT BRAColor: GOYAVE The MIRAGE BOTANIQUE line plays with the modern mix of stripes and revisited flowers. A comfortable and invisible line for everyday wear. In fruity Guava color....

    76,67 €
  • Culotte haute, Graphic Moon, Lou 03268-107
    Black Friday
    Product available with different options
    Culotte haute, Graphic Moon, Lou 03268-107
    3113080000000

    The daily line Graphic Moon combines the transparency of the tulle and the opacity of the mesh. Generously embellished with a graphic embroidery, these panties in mauve blush color is a model of femininity.* Panties* Embroidered side panels* Central part in doubled opaque mesh* Satin elastic band at the waist.* Stretch tulle back...

    27,50 € -40% 45,83 €
  • Bra Without Underwire, Oxygène, Lou 11217-030
    In Stock
    Bra Without Underwire, Oxygène, Lou 11217-030
    3123880000001

    Bra without underwire, "Oxygène" collection from Lou.- Respects the natural shape of the chest. - Neckline "V" sublimated by lace lace spindle, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 77% polyamide, 23% elastane.Color: Black. (Also available in Floral and White).

    58,33 €
  • Non Wired Bra, Oxygène, Lou 11217-9K3
    Black Friday
    In Stock
    Non Wired Bra, Oxygène, Lou 11217-9K3
    3134140000006

    Non wired bra, "Oxygène" collection from Lou.- Respects the natural shape of the chest. - Neckline "V" sublimated by lace lace spindle, modern and refined. - Excellent comfort and support, ideal for everyday wear.Composition: 77% polyamide, 23% elastane.Color: Floral. (Also available in Black and White).

    31,25 € -50% 62,50 €
  • Non Wired Bra, Oxygène Coton, Lou 11278-010
    Product available with different options
    Non Wired Bra, Oxygène Coton, Lou 11278-010
    3134180000004

    Non wired bra,"Oxygène Coton" collection by Lou.This bra triangle without frames in its irresistible white color guarantees femininity, invisibility and modernity. - Underlined shape of the lace ribbon lace, modern and refined. - Lined cotton. - Node at the bonnet.Composition: 81% Cotton, 19% Elastane.Color: White. (Also...

    47,92 €
  • Soutien-Gorge Avec Armatures Grand Confort, Oxygène Coton, Lou 54278-043
    In Stock
    Bra With Underwired Comfort, Oxygène Coton, Lou 54278-043
    3152130000003

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra cotton underlined with a lace braid maintains perfect, it sublimates the forms while remaining invisible under clothing. This season it is revisited in a new graphic print in spring and bluish and blush colors. Bra with triangle scarf underwire ideal for all breasts! Underwired...

    54,17 €
  • Robe Onde Graphique, Lou DC316-02D
    Black Friday
    Product available with different options
    Robe Onde Graphique, Lou DC316-02D
    3167440000001

    Long Nightie Midnight ONDE GRAPHIQUE Sublime and hypnotic, the Onde Graphique line fascinates with its precious Calais lace. Its design is revealed through majestic cuts and recalls the movement of water, undulating in transparency. The long night dress in opaque midnight blue knit is sublimated by Calais lace. Succumb to the charm of its breathtaking...

    74,50 € -40% 124,17 €
  • Soutien-Gorge Coque, Absolu, Lou 32317-030
    Product available with different options
    Soutien-Gorge Coque, Absolu, Lou 32317-030
    3169650000000

    LOU Line ABSOLU Black Padded bra with underwireBoth modern and timeless, Absolu is a comfortable line to wear every day. LOU architecture your body thanks to the alliance of an opaque microfiber and a graphic mesh, adorned with invisible finishes. The spacer bra, smooth and invisible, is flexible and lets the skin breathe. It gently curves the chest...

    62,42 €
  • Soutien-Gorge Coque, Absolu, Lou 32317-042
    In Stock
    Soft Spacer Bra, Absolu, Lou 32317-042
    3169720000008

    SOFT SPACER BRA ABSOLUTE COLORS NUDEBoth modern and timeless, Absolu is a comfortable line to wear every day. LOU architecture your body thanks to the alliance of an opaque microfiber and a graphic mesh, adorned with invisible finishes. The spacer bra, smooth and invisible, is flexible and lets the skin breathe. It gently curves the chest without...

    63,25 €
  • Soutien-Gorge Avec Armature, Mirage Botanique, Lou 12327-056
    In Stock
    Half Cup Bra, Mirage Botanique, Lou 12327-056
    3178000000003

    half cup bra Mirage Botanique Collection Color emeraldThis new Mirage Botanique line, LOU presents itself as a preview in Emerald Colors as the avant-garde of Fashion colors for this winter 2021/2022. Mirage Botanique plays the card of modernity and femininity by playing on a delicacy of tulle and transparency encrusted with light embroidery.

    70,83 €
  • Soutien-Gorge Bandeau, Ombrage - Black Iris, Lou 25326-A36
    Product available with different options
    Bandeau Bra, Ombrage - Black Iris, Lou 25326-A36
    3180520000005

    UNDERWIRED BANDEAU BRA Color Black Iris • OMBRAGEESublime and exceptional, the OMBRAGEE line expresses modernity. French Calais lace with a flower-leaf design is certified with a smooth band to enhance the curves. In trompe l'oeil color Black iris. More details : Bandeau bra. Smooth and removable straps. Interior silicone band. Molded cup cups...

    70,83 €
  • Soutien-Gorge Coque, Air de Lou, Lou 27337-A37
    In Stock
    AMPLIFORM WIRELESS BRA, Air de Lou, Lou 27337-A37
    3183540000000

    "AIR DE LOU" COLLECTIONAMPLIFORM WIRELESS BRAColor: BLUE ARGILE AIR DE LOU in exclusive visual lace that is soft to the touch, discreetly offset with modern details. The fancy elastic bands boldly twist traditional lingerie with a sporty touch. Seasonal color Clay blue. Padded plunge bra for a generous neckline.More details : Padded plunge...

    55,00 €
  • Soutien-Gorge à Armature, Mirage Botanique, Lou 12327-06G
    In Stock
    Soutien-Gorge à Armature, Mirage Botanique, Lou 12327-06G
    3183590000005

    "BOTANICAL MIRAGE" COLLECTIONUNDERWIRED BRAColor: GOYAVE The MIRAGE BOTANIQUE line plays with the modern mix of stripes and revisited flowers. A comfortable and invisible line for everyday wear. In seasonal Guava color. The half-cup bra with an elegant plunging neckline.More details : Half cup bra. Embroidery cups. Fancy straps. Back...

    72,50 €
  • Thong, Oxygène, Lou 00217-030
    In Stock
    Thong, Oxygène, Lou 00217-030
    3123840000003

    Thong, Lou's "Oxygen" collection.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Ultra-light tulle back. - Ornamented thighs of the laces lace lace, modern and refined.Composition: 78% polyamide, 22% elastane.Color: Black. (Also available in Floral and White).

    29,17 €
  • Thong, Oxygène, Lou 00217-9K3
    Black Friday
    Product available with different options
    Thong, Oxygène, Lou 00217-9K3
    3134110000005

    Thong, Lou's "Oxygen" collection.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Ultra-light tulle back. - Ornamented thighs of the laces lace lace, modern and refined.Composition: 78% polyamide, 22% elastane.Color: Floral. (Also available in Black and White).

    17,63 € -50% 35,25 €
  • Briefs, Oxygène Coton, Lou 02278-010
    In Stock
    Briefs, Oxygène Coton, Lou 02278-010
    3134160000000

    Briefs, "Oxygène Coton" collection by Lou.These briefs in its irresistible white color guarantees femininity, invisibility and modernity. - Tapered cotton touch lace positioned at the waist for femininity. - Front lined with cotton. - Clean cut back for invisibility. - Knot in the middle in front.Composition: 79% Cotton, 21%...

    25,00 €
  • Soutien-Gorge Avec Armature, Insoupçonnable, Lou 42277-043
    In Stock
    Soutien-Gorge Avec Armature, Insoupçonnable, Lou 42277-043
    3151580000007

    UNSOUPCONABLE Bra with underwire NudeThe INSOUPCONNABLE invisible line is the combination of comfort and lightness. Association of two stitches: smooth and fancy herringbone style in a ready-to-wear style. This molded bra for absolute discretion is composed of a removable mechanism on the straps allowing them to be crossed or uncrossed on the back...

    48,33 €
  • Slip, Oxygène Coton, Lou 02278-043
    In Stock
    Brief, Oxygène Coton, Lou 02278-043
    3152100000002

    The LOU brand icon.   Model OXYGENE, in ultra-fine technical lycra cotton underlined with a lace braid maintains perfect, it sublimates the forms while remaining invisible under clothing. This season this delicately powdered cotton base. The invisible brief, to use for all occasions. All in ultra-light tulle for excellent comfort. Clean-cut...

    25,00 €
  • Boxer-Shorty, Mirage Botanique, Lou 07327-056
    In Stock
    Boxer-Shorty, Mirage Botanique, Lou 07327-056
    3177980000003

    Boxer shorts Mirage Botanique Collection Color emeraldThis new Mirage Botanique line, LOU presents itself as a preview in Emerald Colors as the avant-garde of Fashion colors for this winter 2021/2022. Mirage Botanique plays the card of modernity and femininity by playing on a delicacy of tulle and transparency encrusted with light embroidery.

    33,33 €
  • Soutien-Gorge Brassière avec 1/2 Armature, Ombrage - Black Iris, Lou 1B326-A36
    In Stock
    Bralette Bra, Ombrage - Black Iris, Lou 1B326-A36
    3179450000001

    UNDERWIRED BRALETTE BRA Color Black Iris • OMBRAGEESublime and exceptional, the OMBRAGEE line expresses modernity. French Calais lace with a flower-leaf design is certified with a smooth band to enhance the curves. In trompe l'oeil color Black iris.More details : Half underwire hidden brassiere bra. Its brassiere-style shape, guaranteed...

    69,17 €
  • Soutien-Gorge Grand Confort, Air de Lou, Lou 54337-A37
    In Stock
    UNDERWIRED EMBAGGING BRA, Air de Lou, Lou 54337-A37
    3183550000007

    "AIR DE LOU" COLLECTIONUNDERWIRED EMBAGGING BRAColor: BLUE ARGILE AIR DE LOU in exclusive visual lace that is soft to the touch, discreetly offset with modern details. The fancy elastic bands boldly twist traditional lingerie with a sporty touch. In clay blue color of the seasons. The underwired scarf bra, fitting and comfortable for a natural...

    59,17 €
  • Slip Brésilien, Mirage Botanique, Lou 01327-06G
    Product available with different options
    Slip Brésilien, Mirage Botanique, Lou 01327-06G
    3183560000004

    "BOTANICAL MIRAGE" COLLECTIONBRAZILIANColor: GOYAVE The MIRAGE BOTANIQUE line plays with the modern mix of stripes and revisited flowers. A comfortable and invisible line for everyday wear. In tangy color Guava. Tanga invisible under clothing.More details : Tanga. Mid front in fancy knit. Embroidery sides. Finishes on the back...

    25,83 €
  • Shorty, Oxygène, Lou 07217-030
    Product available with different options
    Shorty, Oxygène, Lou 07217-030
    3123860000007

    Shorty, "Oxygen" collection  from Lou.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Clean-cut back, innovation with differentiated elasticity: does not mark, does not roll, and adheres to the body with finesse and lightness. - Belt ornamented with lace lace spindle, modern and refined.Composition: 76%...

    35,00 €
  • Shorty, Oxygène, Lou 07217-9K3
    Black Friday
    Product available with different options
    Shorty, Oxygène, Lou 07217-9K3
    3134130000009

    Shorty, "Oxygen" collection  from Lou.- Ultra-light tulle Lycra Beauty® certified smoothing effect, excellent comfort. - Clean-cut back, innovation with differentiated elasticity: does not mark, does not roll, and adheres to the body with finesse and lightness. - Belt ornamented with lace lace spindle, modern and refined.Composition:...

    22,42 € -50% 44,83 €
  • Shorty-Boxer, Oxygène Coton, Lou 07278-010
    Product available with different options
    Shorty-Boxer, Oxygène Coton, Lou 07278-010
    3134170000007

    Shorty-boxer,"Oxygène Coton" collection by Lou.This shorty in its irresistible white color guarantees femininity, invisibility and modernity. - Tapered cotton touch lace positioned at the waist for femininity. - Front and back clean cut for invisibility. - Knot in the middle in front.Composition: 79% Cotton, 21% Elastane.Color:...

    25,00 €
  • Soutien-Gorge Bandeau Avec Armatures, Insoupçonnable, Lou 25277-043
    In Stock
    Soutien-Gorge Bandeau Avec Armatures, Insoupçonnable, Lou...
    3151560000003

    UNSOUPCONABLE Bandeau bra with underwire NudeThe INSOUPCONNABLE invisible line is the combination of comfort and lightness. Association of two stitches: smooth and fancy herringbone style in a ready-to-wear style. Our bandeau bra with multiple straps attachments all around the model adapts to all your outfits and will be invisible with its cosmetic...

    50,00 €